Guide · Akihabara

Part of: Akihabara Figures: Where to Buy New vs Used

Yamashiroya Ueno: The Toy Building Outside Ueno Station, and What You Will Find Inside

Yamashiroya is a toy shop that fills an entire building directly opposite JR Ueno Station's Hirokōji exit, at 6-14-6 Ueno, Taitō City. Its own description is simply "the whole building by Ueno Station is a toy shop". The departments run from trend toys and anime and overseas characters to trading cards, kids' toys, character figures and hobby, fancy goods and Yamashiroya-only items, with a 6th-floor event space. It closes only on New Year's Day. I run private anime tours in Akihabara most weeks, and Yamashiroya is the shop I suggest to guests staying in Ueno.

At weekends and on holidays it runs in-store events, early sales and campaigns.

What does Yamashiroya sell?

From the official site's departments: trend toys; anime and overseas characters; puzzles, game characters and trading cards; kids' toys; character figures, goods and hobby; fancy characters; and Yamashiroya exclusives. Toho also lists Yamashiroya among its Godzilla stockists, and the online shop carries lines such as S.H.Figuarts.

For Akihabara's figure shops, new and secondhand, see where to buy anime figures in Akihabara; Akihabara is close to Ueno, and my Akihabara anime tour covers the shops there.

Where is Yamashiroya?

At 6-14-6 Ueno, Taitō City. From JR Ueno Station, walk straight from the Central gate to the Hirokōji exit; Yamashiroya is the fifth building to the right of the Marui City building facing you, just before the railway bridge. From Tokyo Metro Ueno Station exits 5a and 5b, it is about one minute on foot.

What events does Yamashiroya hold?

Pop-up shops and toy events, often in its 6th-floor event space. Recent official listings include a Toy Story 5 toy event on the 6th floor in summer 2026 and several pop-up shops; the events page shows what is on now.

This is the honest section. Yamashiroya is a new-toy store, not a secondhand collector shop, so it suits gifts and current releases more than rare finds. For older figures, Akihabara's secondhand floors go further. If you shop tax-free, from 1 November 2026 you pay the tax at the till and get it back after a customs check at the airport.

Is Yamashiroya worth visiting?

If you are in Ueno, yes: it is right by the station and covers a wide range of toys and character goods in one building. For an anime-only shopping day, Akihabara gives you more choice, especially for figures and secondhand.

For a family day nearby, Akihabara with kids has ideas, and for gachapon, Akihabara gachapon covers the big capsule-toy halls.

Frequently asked questions

Where is Yamashiroya in Ueno? At 6-14-6 Ueno, right outside JR Ueno Station's Hirokōji exit, just before the railway bridge.

What does Yamashiroya sell? Toys across a whole building: trend toys, anime and overseas characters, trading cards, kids' toys, figures and hobby, fancy goods and exclusives.

Is Yamashiroya open every day? Its official site lists New Year's Day as its only regular closing day.

Does Yamashiroya sell Godzilla goods? Yes. Toho lists Yamashiroya among its Godzilla stockists in Tokyo.

Is Yamashiroya a secondhand shop? No. It sells new toys and goods.

Toys in Ueno, the collector floors in Akihabara

If you would like Akihabara's figure and anime floors chosen around what you collect, Adventure in Akihabara with Anime is my private half-day walk, three to four hours, never shared with other guests. The price is on the tour page.

About the author. I am Yuuki, a Japanese teacher and Akihabara anime tour guide based in Tokyo. I run private anime tours here most weeks, rated 4.96★ on Airbnb across 171 reviews. I have watched over 1,500 anime series, which is either a qualification or a warning depending on your point of view.

See the Akihabara anime tour →

Sources: Yamashiroya, Official site (whole-building toy shop; departments; weekend events and early sales; events including the 6th-floor Toy Story 5 event; online catalogue) and Store information (6-14-6 Ueno; directions from JR and Tokyo Metro; closing day); Toho, Godzilla stockists. All checked 4 October 2026. Opening hours and prices are deliberately not given.