Part of: Tokyo Character Street: Full Shop List
Kiddy Land Harajuku: What Is on Each of Its Five Floors, From Snoopy to Sanrio
Kiddy Land Harajuku, at 6-1-9 Jingūmae, is a five-floor character shop. The basement is Snoopy Town; the 1st floor is Chiikawa Land; the 2nd has Studio Ghibli, Disney, Doraemon, Crayon Shin-chan and more; the 3rd has Kirby's Pupupu Market, Pokémon, Super Mario, Cardcaptor Sakura and toy brands; the 4th has Sanrio, Rilakkuma and Sumikko Gurashi. It is a tax-free shop. I run private anime tours in Akihabara most weeks, and this is the Harajuku shop I suggest for character goods rather than collector figures.
Kiddy Land is a Japanese toy and character chain marking its 80th anniversary in 2026, with branches across Japan; Harajuku is one of two with its own section on the official site, alongside Osaka Umeda.
What is on each floor of Kiddy Land Harajuku?
From Kiddy Land's official floor guide: BF Snoopy Town Shop; 1F Chiikawa Land; 2F Sakura Momoko, Disney, Studio Ghibli, Opanchu Usagi, Doraemon, Crayon Shin-chan and more; 3F Kirby's Pupupu Market, Pokémon, Super Mario and many toy brands; 4F Sumikko Gurashi, Rilakkuma store and Sanrio characters.
| Floor | What the official floor guide lists |
|---|---|
| 4F | Sumikko Gurashi shop, Rilakkuma store, Sanrio characters (Hello Kitty, My Melody, Kuromi, Pompompurin, Cinnamoroll) |
| 3F | Kirby's Pupupu Market, Pokémon, Super Mario, Tomica, PAW Patrol, Bread Thief, Sonny Angel, Tamagotchi, Sylvanian Families, Licca, Cardcaptor Sakura, Gloomy, Plarail, Minecraft, Re-Ment, Beyblade X, Smiski |
| 2F | Sakura Momoko, Disney, Studio Ghibli, Opanchu Usagi, Doraemon, Crayon Shin-chan, Pickles the Frog, Monchhichi, Koupen-chan, mofusand, Cute Lie Otte, Sukeroku's daily life |
| 1F | Chiikawa Land |
| BF | Snoopy Town Shop |
The guide is dated May 2026, and brands move between floors. For an anime-only day, my Akihabara anime tour covers the shops for figures and series goods.
Is Kiddy Land good for anime fans?
For character goods, yes; for anime figures and series merchandise, less so. Kiddy Land leans towards kawaii characters, kids' shows and game mascots: Chiikawa, Sanrio, Pokémon, Kirby, Ghibli, Doraemon. Collectors of scale figures or late-night anime goods will find more in Akihabara or Ikebukuro.
This is the honest section. If your list says "Chiikawa, Sanrio, Snoopy, Pokémon", Kiddy Land covers all of them under one roof, and is easier than a trip to each official store. If it says a specific late-night series, go to an anime shop instead. Which Tokyo district for an anime tour explains the split, and Tokyo Station's Tokyo Character Street is the other one-stop character option.
What is on at Kiddy Land Harajuku in October 2026?
From Kiddy Land's events page in early October 2026: a Bread Thief (Pan Dorobō) pop-up shop from 2 October to 1 November; a Nameko growing kit 15th-anniversary pop-up from 2 to 15 October; and Kiddy Land's 80th-anniversary collaboration with United Arrows from 9 October, at Harajuku and four other branches.
| Event (official, Harajuku listed) | Dates (2026) |
|---|---|
| Bread Thief pop-up shop | 2 Oct – 1 Nov |
| Nameko growing kit 15th anniversary pop-up | 2 – 15 Oct |
| Kiddy Land 80th Anniversary with United Arrows | From 9 Oct |
Can you shop tax-free at Kiddy Land Harajuku?
Yes. Kiddy Land has a Harajuku tax-free page, and the floor guide carries the Japan Tax-free Shop mark. Bring your passport.
From 1 November 2026 you pay the tax at the till and get it back after a customs check at the airport; tax-free shopping in Japan after November 2026 explains. Kiddy Land also runs an online store, linked from the floor guide.
Frequently asked questions
Where is Kiddy Land Harajuku? At 6-1-9 Jingūmae, Shibuya City, in Harajuku.
How many floors does Kiddy Land Harajuku have? Five: the basement and 1F to 4F.
Which floor has Pokémon at Kiddy Land Harajuku? The 3rd floor, alongside Kirby's Pupupu Market and Super Mario.
Is there Studio Ghibli at Kiddy Land Harajuku? Yes, on the 2nd floor.
Is Kiddy Land Harajuku tax-free? Yes, it is a Japan Tax-free Shop.
Characters in Harajuku, anime in Akihabara
If you would like an Akihabara day chosen around the series you love, Adventure in Akihabara with Anime is my private half-day walk, three to four hours, never shared with other guests. The price is on the tour page.
About the author. I am Yuuki, a Japanese teacher and Akihabara anime tour guide based in Tokyo. I run private anime tours here most weeks, rated 4.96★ on Airbnb across 171 reviews. I have watched over 1,500 anime series, which is either a qualification or a warning depending on your point of view.
See the Akihabara anime tour →
Sources: Kiddy Land, Harajuku store page (6-1-9 Jingūmae; events list), Harajuku floor guide, May 2026 (BF to 4F; Japan Tax-free Shop mark; online store), Harajuku tax-free shop and 80th Anniversary with United Arrows (from 9 October 2026; Harajuku among five branches). All checked 4 October 2026. Opening hours are deliberately not given.
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